By Milan Fashion Week Report: Spring – Summer 2024
From the debut of new creative directors to shows that blurred the lines between the runway and nightlife, Milan Fashion Week once again delivered excitement, little rest, and lots of cocktails!
Here are our highlights:
Gucci – Jared & Harry… Sorry, but not sorry.
This season marked Sabato de Sarno’s debut for Gucci. Gucci under Alessandro Michele initially brought excitement and freshness. The shows were extravagant must-haves on the Milan Fashion Week calendar. However, towards the end of his seven-year tenure, Michele’s designs seemed tailored solely to Jared Leto and Harry Styles. Sabato de Sarno initiates a fresh start as Gucci’s new creative director. The Gucci Spring-Summer 2024 ready-to-wear collection represents more than a new season; it signifies a complete brand reset. We love it!!
Moschino – Statement Dancers
This season, Moschino celebrated its 40th anniversary, marking the first season without Jeremy Scott. Moschino has always been known for its unconventional approach, rejecting minimalism. For Spring – Summer 2024, the brand collaborated with four close friends of the house: Carlyne Cerf de Dudzeele, Gabriella Karefa-Johnson, Lucia Liu, and Katie Grand, to create a unique collection. Each brought their distinctive creative vision to the runway. Inspired by Franco Moschino’s ingenuity, Katie Grand presented a range combining sophistication and provocation. Top-tier dancers took over the runway, showcasing Grand’s designs with statement dance moves. The collection featured striking bodysuits with oversized question marks and exclamation points, bold black and white outlines highlighting the human form, and some pieces boldly proclaiming, “LOUD LUXURY!” in colossal lettering. A perfect way to celebrate the brand’s 40th-anniversary celebration.
Sunnei: Judging is an instinct.
Sunnei consistently showcases creativity in their show presentations. Remember last season’s crowd surfing? This season, for the SS24 collection, guests received score paddles to rate the outfits live.
AVAVAV’s – The night before the morning after
After last season’s AVAVAV show spawned numerous memes, the SS24 runway event followed suit. Models emerged with smudged makeup. Some sprinted down the runway, others were pushed onto it, and a few rushed onto the catwalk, grappling with their attire. The show exuded ‘the morning after the night before’ vibes.
Diesel: Best Set, Best Show, and most talked about.
Diesel absolutely nailed it! For Glen Martins, Diesel’s creative director, size does matter. Martins emphasized brand experience, as seen in the recent Diesel Spring/Summer 2024 collection at Scalo Farini, Milan. Diesel hosted their show sandwiched between an 8-hour rave, followed by a 3-day film festival. The show began unexpectedly four hours ahead of schedule and was attended by 7,000 guests, including 6,000 from the public and 1,500 students, highlighting Diesel’s inclusive approach. Blurring the lines between the runway and underground nightlife, the event left attendees wanting more. With 71 distinctive looks, Diesel’s Spring/Summer 2024 collection exceeded expectations, embodying the brand’s commitment to redefining contemporary fashion.
And what is Fashion Week without some gossip…
Kylie Jenner Arrives 47 minutes late for Dolce & Gabbana.
At the recent Dolce & Gabbana show in Milan, Kylie’s 47-minute delay caused a corresponding delay in the show’s start time. Resulting in Billie Eilish’s song “What Was I Made For?” playing on repeat for nearly an hour. Despite all this, the Hulu star made a point to declare, “I wanted you guys to know that we are not late. We are 10 minutes early.”
Front Row Guests
At Versace, a show-stealing moment was the presence of some unique companions in the front row: Demi Moore, joined by her dog Pilaf, and Pierpaolo Piccioli, accompanied by his dog Miranda. Ryan Gosling, Julia Roberts, Bad Bunny, and Kendall Jenner graced the front row at Gucci. Fendi’s front row boasted Kate Moss, Naomi Campbell, and Linda Evangelista. Prada saw the attendance of Emma Watson, Scarlett Johansson, and Ayo Edebiri. As Milan Fashion Week concluded with the Giorgio Armani show, Cate Blanchett and Juliette Binoche watched from the front row.
For more Spring – Summer 2024 reviews click here
The article originally published in German on FACES.CH
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